Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Podcast Marketing

Published Jan 18, 21
11 min read

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We released an uncensored individual finance podcast called Listen Money Matters that got The following guide to podcast marketing is loaded with suggestions, tactics, and ball-busting work. It includes everything we did, whatever we found out, and everything we understand. Easy as Shit Every effective podcast is self- serving. inner boss podcast . Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) desired to chat with his unpopular friends and geek-out with celebs. Sarah Koenig began the podcast by fixing a murder someone emailed her. You don't need to create an "avatar" or "ideal listener" to craft the best podcast. The concept behind Listen Money Matters was to develop a podcast that we wished to hear an individual finance podcast that would attract a 30-year-old beer-drinking male.

Our program has a heavy metalcore signature tune I composed. We began each show discussing craft beer or cocktails we're drinking throughout the recording. church marketing podcast. And we cursed a lot. Our reviews were blended. They were mainly favorable, however we got some that were harsh. I had to advise myself that the individuals who listened liked us.

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We produced a podcast to discover similar individuals who would enjoy what we delighted in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, elders, financing nerds, organization owners, Australians, tweens, and more!. Not simply podcasts, however TELEVISION programs too.

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We discovered ways to work elements of those programs into ours. Discover the commonness that will become your "avatar.". Simply because everyone works with a former pre-owned vehicle commercial announcer on Fiverr to produce their introduction, doesn't indicate you need to. Attempt composing your own music. Try no introduction music at all!.

I'm not saying you should not start a narrative design podcast, however instead, do the program you would want to listen to and not because it's a trend. Easier said than done At the start of every show, I check out a brand-new catchphrase as part of our introduction. An example would be: Hey everybody! Welcome to Listen Cash Matters: the program that goes through you like shit through a goose.

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I would give credit to the person who sent it in. Sometimes they would be severe, other times they would be odd and amusing. However they were all developed by fans and To include the fans in the program in a special way. I wanted to improve our Twitter followers and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or written in a post, I smiled. It's the best little feeling in the world when somebody says your name in front of an audience. podcast+marketing. We likewise gave out our email address at the beginning and even every episode and urged people to send us questions.

It likewise provided us insight into what our audience was going through economically, which assisted us create a better program (internet marketing podcast - insider tips and advice for online marketing - sitevisibility). We purchased Intercom just to keep up and keep an eye on all the emails we were receiving. In hindsight, I would not have actually altered a thing. I just would have gotten more involved and employed assistance.

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Not just behind the mic, however in person and through any other methods of interaction (best podcast on marketing). Marc Maron is a great example of this. He is really transparent about his life on the program and active on Twitter interacting with his audience. At his standup shows, his audience brings him baked items.

Dan Harmon (Harmontown) does a live show and often invites members of his audience on phase to talk with him, and it's something we did throughout our only live program at FinCon, a monetary blogger conference ("the veterinary marketing podcast" castbox). We invited bloggers who were listening to our program live to come up and offer one personal finance suggestion.

Construct a tight community around your podcast (social media marketing podcast michael stelzner pinterest). Discover methods to include your listeners in your show. Every as soon as in a while we would do episodes titled This Financial Life (a mock of This American Life) where we 'd assist a listener with their personal financial resources reside on the podcast. We also did weekly episodes called 5 Concerns (a mock of an old Daily Show bit) where we would respond to five listener questions on the program.

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or website and request for questions that you'll respond to on the program where listeners can post occasions. Nerdist does this at the start of their episodes. Comedy Bang Bang welcomes listeners to send out style music and "Would You Rather" circumstances for video games they play on the program. They likewise ask for catchphrases.

in each episode, inquiring to share with their audience. where listeners can contact us to vent, ask questions, or just inform you how much they enjoy your show, and play the voicemails on the show. Team up with another podcast with a big audience, or a business with a big audience, to provide rewards.

The "Follow Everyone" Twitter technique, the "Tweet The Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are simply a couple of common tricks I've seen advised. All were leading to stagnant development and minor engagement. Online marketers typically forget the root of Social Media. Tweeting and posting your newest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, just 1% of your fans see it if nobody Likes, Comments or Shares it. I don't think social media is a wild-goose chase. I think that it plays a significant function in podcast marketing, however you have to embrace the correct social media mindset.

At the minimum select 2. Select Twitter and Facebook. There that was easy. For my approaching program, I'll be concentrating on Twitter because I delight in the platform more so than Facebook. Later, I will be expanding into Facebook as the program grows. Social media is not a place to broadcast your newest episodes. benefits of marketing your company on a podcast.

Social media is an opportunity for you to speak to your fans; have a discussion with them. Your fans are your finest way to grow your audience. Our program's success was based entirely on the reality that our fans told their good friends and family about our show. They would inform us on Facebook and twitter and when they emailed us (mortgage marketing animals podcast).

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So don't think of it as a flat out marketing channel, however as a place to talk with fans, get concepts for programs, and connecting with future visitors. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming visitor and ask them to send concerns.

If you do not, make sure to explain who the person is and the expertise they give the table. Usage social networks as a way for fans to create content for your program (blue apron marketing podcast ad). Inquire to send you catchphrases or concerns that require answering. We had a custom on our program where we would drink beer and talk about it at the start of each episode.

Then, publish them on Twitter and facebook and tag the beer business in the photo. Also, we would ask a concern like, "who want to try this beer?" to start a discussion. Show your listeners that you are a real individual by taking individual images and posting them - search engine marketing podcast. Go out for a drink with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your car and take a selfie. Forming collaborations is important to the success of any podcast. Make friends. Share what they develop. Cheer on your buddies and they will return the favor it's excellent karma (allen adamson marketing podcast).

Then, send a basic email to the blog owners asking if they would include your show to the list. Really couple of podcasters do this. I envision it involves the worry of rejection or reaching out (marketing and observation podcast). It was tough for me in the beginning, too, but we had the ability to increase our search traffic and listeners with this tactic.

If you get listed on a blog site post that gets a great deal of engaged traffic, chances are you'll see outcomes rapidly. But more often, it will play out long-term, making you excellent links from appropriate content. how to launch a podcast marketing. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is offering individuals way a lot of choices.

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I believe a great podcast landing page must have the following aspects: A way to quickly listen to the most recent episode without scrolling - the marketing workshop podcast john clarke. A big and clear headline explaining the program. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes because it's the largest directory site and biggest bang for your buck.

A list of current episodes. A single way to interact with the program by means of social media or e-mail. I did a fair quantity of research when coming up with a design for this website. I scoured the web for motivation and showed up quite dry. However, there were a couple of that I discovered to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to write one myself integrating all the finest techniques and the personal suggestions that worked for me in the past. This is my primary technique for growing any online company. I have actually created a six-figure swimming pool care education business by setting up conclusive guides based around pool care - podcast about design marketing and manufacturing.

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It was a collective guide that has continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - network marketing podcast. Definitive guides are an excellent long-term method for building an audience for any online task. I have short articles on my sites that were composed years back and still bring in a massive quantity of traffic and steady development.

If you do not have an audience, and your program is self-serving, create a definitive guide on your own like this one. Ask yourself the questions you would like to know that ought to be included in the guide and discover the responses. Do a Google search to find all of the pages that discuss your topic. marketing and monetizing your podcast.

Describe your guides like a book using all the data you have actually gathered and the concerns you've addressed. If you're utilizing WordPress, put the summary into WordPress and just fill out all the headings as you go. As soon as you're finished composing an insane quantity of words, and you think you 'd covered the subject better than anyone else on the web, edit and purge what's redundant or unneeded this includes words and sentences, and graphics and areas (russel brunson marketing secrets podcast).

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Do not add graphics for the sake of adding graphics. Graphics ought to serve an educational purpose. Publish and promote that post as aggressively as if you were launching a new book or podcast. Repeat all the steps in this guide. Difficult to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to speak about pool care during their morning program at 7 am on Sirius Satellite Radio (use video and podcast + content marketing).

And I thought this was the game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the suggested land-line, awaiting the call from Martha Stewart. The phone sounded and frightened the living shit out of me, even when I was expecting it.

" Ok, they're covering up the last sector, so hang on tight, and Mindy will introduce you." Honestly, I had no concept if here name was Mindy. All I understood was that it was NOT Martha. After the interview, I ran to my computer system to examine Google Analytics and saw no bump in traffic.