Podcast Marketing 2020 Ultimate Guide - Advertisecast - Social Media Marketing Podcast Michael Stelzner

Published Feb 06, 21
10 min read

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In truth, it became our main strategy for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Called, Interested, Booked. Add all the podcasts and contact details to the first column. Write the email that would sell YOU on yourself. Jot down some interesting facts about yourself.

Jot down the important things that you 'd wish to speak with a guest pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something really special and makes for an interesting topic to discuss. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the show and prevent a mass copy and paste task. Also, you don't have to be so god damn professional. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Contacted. It's likewise a good idea to make it possible for Card Aging, so you can get a visual representation of the length of time those cards have been being in each column.

Do not follow up a couple of days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who understands? Your e-mail might have ended up in their spam folder, or you had the incorrect email address. The goal is the relocation the cards along the columns and book as many interviews as you can consistently.

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Difficult however enjoyable The genuine idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing space, I've developed 3 different rap videos which you can see here, here, and listed below.

No one enjoyed it even though we promoted the hell out of it. I think that it was a combination of individuals presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our show than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing really little traffic, but a lots of street cred and link juice (marketing smarts podcast on itunes). Not everyone will create a rap video, however this is a workout of thinking exterior of the podcasting world to do some smart promo. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook ads.

However, they are not worth the effort and are extremely short-term. I 'd much rather concentrate on creating content that will reside on the web permanently and regularly bring me brand-new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Money Mustache on our program.

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We created an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - blue apron podcast strategy marketing. He likewise shared it on his massively big Twitter account. All of which got us a fast fuck-ton of brand-new listeners. All we did was utilize it for a short time.

Cash Mustache, and for just a few hundred dollars, we were able to capitalize on that ONE episode. We tried it a couple of more times with other guests and didn't get nearly the very same reaction. That episode continued to be connected to and talked about on social media without us having to purchase anymore Facebook ads.

If you're anything like me, developing show notes for your episodes is the most feared job of publishing a podcast. The reality is, you ought to take your show keeps in mind simply as seriously as you take your program. Treat your show notes like genuine article that offer legitimate worth and useful links.

I'm not speaking about records. Sure, they provide more words for SEO value, but if they are not cleaned and formatted and provide real value, then you are wasting your money and time - bender podcast marketing. Write something new. Turn your episodes into understandable content. Offer links to the things you speak about in your show.

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If you do not wish to compose program notes, you need to hire somebody to write them for you. You can start by reaching out to your audience due to the fact that they already listened to your show. Or you can employ a kick-ass freelance author. They listen, perform additional research study, and turn every one of the episode posts into unbelievable SEO bait, assisting to attract more listeners via Google - the affiliate marketing daily podcast.

We took a look at what episodes got the most downloads and tried to create comparable episodes in the future. We likewise attempted different kinds of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other shows and make you more most likely to get included considering that there are staff members at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Invest in a great mic. I recommend the Audio Technica ATR 2100 and a good introduction USB mic. If you wish to buckle down, purchase an excellent USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank very high up on Google bringing us listeners through search. I like this Gimmick. These are simple to register for and worth examining out to see if there are opportunities to be spoken with. It's likewise an easy way to discover podcast visitors if you're looking for a professional on a specific subject.

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It's likewise a simple method to find podcast visitors if you're trying to find a specialist on a specific topic. It works well to speed up growth, however it can cause burn out. We began with producing an episode when a week for the very first 8 months. Then in May of 2014, we experimented with doing an everyday episode for the next 31 days and our downloads took off (podcast marketing blog).

Daily can be really good for earning money but I don't recommend it anymore - podcast marketing podcast. It's overwhelming. I like the idea, however more as a method for unique content as a giveaway to individuals who sign up for your email list. Marc Maron produces two-minute video to promote each episode with simply a simple still image.

I won't be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your program. Lame, however simple enough. I would only suggest this if you're exceptionally passionate and delight in getting involved in Facebook Groups or Forums based on your subject. I'm very little of an author and find a difficult time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Probably won't get you much, however easy sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, prevent this. insanely effective email tactics: nancy harhut on marketing smarts [podcast]. Too pricey. I'm not just a fan of paying for fans. There is this notion that the more evaluations your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested connection. In reality, outside research studies done by Libsyn (podcast hosting software) recommends that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that means is you ought to definitely get more reviews because, in turn, that will assist you get you more customers (affiliate marketing on pinterest podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The show LOST was notorious for leaving cliffhangers with the pledge that they 'd be fixed in the next episode, so of course, you 'd tune in.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode (saas events marketing podcast). He put his program name therein. I do not actually see the value in this. Sure, get out of your convenience zone and promote. I would not speak exclusively to promote your podcast though.

However speaking to develop your personal brand name is a good concept, particularly if you're paid for it. Yes, get out of the podcast studio and satisfy your fans. This is life-altering and had an extensive affect on me as a podcaster. marketing smarts year end podcast. If you're attempting to construct a blog/podcast, you must be collecting e-mails.

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Give them choices. Deal them special material for signing up, like reward episodes or videos. Use Mailchimp. It's complimentary in the beginning. Create something unique for your preferred podcasts. I remixed The Fizzle Program style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promo. App shops are just another directory site. I don't believe it deserves the time and money to develop an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I think developing an online street group is a fantastic concept.

Develop banners they can set up on their own sites. content marketing: how to find blog, video & podcast topics. This is simple enough to include your show notes. We did this for all of our episodes however saw really little activity from them. The tweetable text has to be truly great and important for this to work. Do not make inside jokes tweetable.

I have actually said this before and I'll say it again. The service card is dead. Don't squander the money. I think it's a good concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your show. Constantly want to build brand ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I doubt anyone has ever seen someone wearing a tee shirt of a podcast and started listening to it. It's a good concept to provide t-shirt totally free to your listens to develop a devoted army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you delighted? Do you have a game plan? I know I'm pumped and ready to start promoting!. Keep in mind, we're all buddies here. Let's assist each other out and make podcasting even larger. When we ban together, it helps out everybody. marketing tips with meliss podcast itunes.

I do not have a shitty checklist to provide. Just take pleasure in an email when in a while. You consent to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of different methods to promote a podcast. Some are relatively simple and don't require a lot of effort, while some might take a bit more time. I've tried to consist of a variety of different podcast marketing strategies so that you can choose and select what makes sense for you.

Contents Sounds easy but new customers are the most essential consider ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will instantly down new episodes when they're released. marketing, nlp, sales psychology jen casey. Apple Podcasts is the huge gamer however Spotify and Google are quickly picking up speed as the go-to place where people find and listen to podcasts.