Podcast Marketing: The 2020 Definitive Guide (Based On A ... - This Old Marketing Podcast

Published Jan 08, 21
10 min read

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In reality, it became our primary method for promoting our podcast. Produce a Trello board and established 4 Columns: Podcasts, Contacted, Interested, Reserved. Include all the podcasts and contact information to the very first column. Compose the email that would offer YOU on yourself. Compose down some fascinating realities about yourself.

Write down the important things that you 'd wish to hear from a guest pitch. When I pitched myself to other programs, I constantly included a link to my rap video. It was something genuinely distinct and makes for an intriguing subject to talk about. It's what sets me apart from other visitors.

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Craft each email particularly for the show and avoid a mass copy and paste job. Also, you don't need to be so god damn expert. You're human and they're human. Be human. After you send out a pitch, move the card over to the next column: Called. It's also a great concept to enable Card Aging, so you can get a visual representation of how long those cards have been sitting in each column.

Do not follow up a couple of days later on and be like, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a question. Who knows? Your e-mail might have wound up in their spam folder, or you had the incorrect email address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Difficult however enjoyable The real concept here is to do something no one has ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing space, I have actually produced three different rap videos which you can see here, here, and below.

Nobody enjoyed it despite the fact that we promoted the hell out of it. I believe that it was a combination of individuals presuming it would have been shitty and not being funny enough. The truth is, this video did more for our program than simply about any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing really little traffic, however a lots of street cred and link juice (stitcher podcast postcard marketing). Not everyone will develop a rap video, however this is an exercise of thinking outside of the podcasting world to do some clever promotion. Lame If you got some extra money burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

However, they are not worth the effort and are very short-term. I 'd much rather concentrate on producing material that will survive on the internet permanently and regularly bring me new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We developed a terrific show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum - is a podcast good for b2b marketing. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for just a couple of hundred dollars, we had the ability to profit from that ONE episode. We tried it a couple of more times with other visitors and didn't get nearly the same response. That episode continued to be connected to and talked about on social media without us having to buy any more Facebook advertisements.

If you're anything like me, developing program notes for your episodes is the most dreaded task of publishing a podcast. The truth is, you ought to take your show keeps in mind simply as seriously as you take your program. Treat your show notes like genuine post that offer genuine value and helpful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO worth, however if they are not cleaned and formatted and provide real value, then you are wasting your money and time - storybrand marketing podcast. Compose something brand-new. Turn your episodes into legible material. Offer links to the important things you discuss in your show.

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If you don't wish to compose program notes, you ought to hire someone to write them for you. You can begin by reaching out to your audience since they currently listened to your program. Or you can employ a kick-ass freelance author. They listen, carry out additional research study, and turn every one of the episode posts into unbelievable SEO bait, helping to attract more listeners through Google - marketing tips with meliss podcast.

We looked at what episodes got the most downloads and tried to produce comparable episodes in the future. We also attempted various types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get included considering that there are staff members at iTunes listening.

Use your ears. If it sounds great, then it probably is. Buy an excellent mic. I recommend the Audio Technica ATR 2100 and an excellent introduction USB mic. If you want to get serious, purchase a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I utilize the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had more than 500 words and some rank really high up on Google bringing us listeners by means of search. I like this Gimmick. These are simple to sign up for and worth taking a look at to see if there are opportunities to be talked to. It's likewise a simple method to discover podcast visitors if you're attempting to find a specialist on a particular subject.

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It's likewise an easy method to discover podcast guests if you're trying to discover an expert on a particular subject. It works well to speed up development, but it can cause stress out. We began with producing an episode as soon as a week for the very first eight months. Then in May of 2014, we explore doing an everyday episode for the next 31 days and our downloads took off (podcast marketing tools).

Daily can be great for making cash but I don't advise it anymore - delivering marketing joy podcast kirby. It's frustrating. I like the idea, however more as a method for exclusive material as a giveaway to individuals who register for your e-mail list. Marc Maron develops two-minute video to promote each episode with just an easy still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have imaginative control over your show. Lame, however easy enough. I would just suggest this if you're extremely passionate and take pleasure in taking part in Facebook Groups or Online forums based upon your subject. I'm not much of a writer and discover a tough time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Probably won't get you much, however simple adequate to do when and leave it alone. From experience, I can inform you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. podcast guesting as a marketing strategy nicole holland. Too costly. I'm not just a fan of spending for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. However, there is no tested connection. In truth, outdoors studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that indicates is you need to absolutely get more reviews due to the fact that, in turn, that will assist you get you more subscribers (podcast marketing calendar). Podcasts like Serial or S-Town do well due to the fact that each episode makes you desire to listen the next one. The show LOST was infamous for leaving cliffhangers with the promise that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not think he ever heard a single episode (experential marketing podcast). He put his program name in there. I do not truly see the worth in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However talking to develop your individual brand is a great idea, particularly if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had a profound affect on me as a podcaster. jeanette the marketing bride podcast. If you're trying to construct a blog/podcast, you must be gathering emails.

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Provide choices. Deal them exclusive content for registering, like bonus offer episodes or videos. Use Mailchimp. It's free initially. Develop something special for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Movement. This settles in word-of-mouth promotion. App stores are simply another directory site. I don't think it's worth the time and cash to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears quite low. I think developing an online street team is a fantastic idea.

Produce banners they can put up on their own websites. good morning marketing podcast hashtags ashley davis. This is easy enough to include in your show notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text has to be actually good and important for this to work. Don't make inside jokes tweetable.

I have actually said this prior to and I'll say it again. The company card is dead. Don't waste the cash. I believe it's a great concept to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your show. Constantly look to develop brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go all out. I doubt anyone has actually ever seen somebody using a tee shirt of a podcast and started listening to it. It's an excellent concept to offer out t-shirt totally free to your listens to build a faithful army of word-of-mouth promoters.

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I'm happy you made it through. How do you feel? Are you delighted? Do you have a tactical plan? I understand I'm pumped and ready to start promoting!. Remember, we're all buddies here. Let's help each other out and make podcasting even larger. When we ban together, it assists everyone. "jesse carstens" podcast marketing.

I don't have a shitty checklist to use. Simply delight in an e-mail as soon as in a while. You agree to get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are lots of different ways to promote a podcast. Some are fairly easy and don't require a great deal of effort, while some might take a bit more time. I have actually tried to include a variety of various podcast marketing tactics so that you can choose what makes sense for you.



Contents Sounds easy however new customers are the most essential consider ranking greater in Apple Podcasts (formerly iTunes). It likewise suggests listeners will automatically down new episodes when they're published. sports marketing podcast. Apple Podcasts is the big player however Spotify and Google are quickly acquiring ground as the go-to location where people find and listen to podcasts.

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