Integrating A Podcast Into Your Marketing Strategy - Chief ... - Marketing Strategy Podcast

Published Dec 10, 20
10 min read

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In truth, it became our main strategy for promoting our podcast. Produce a Trello board and set up 4 Columns: Podcasts, Called, Intrigued, Booked (ted talks and "marketing" or "marketer" and "podcast" or "interview" -job). Add all the podcasts and contact information to the very first column. Compose the email that would offer YOU on yourself. Compose down some fascinating realities about yourself.

Jot down the important things that you 'd desire to hear from a guest pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something really distinct and produces an intriguing topic to discuss. It's what sets me apart from other visitors.

Craft each e-mail particularly for the program and avoid a mass copy and paste task. Likewise, you do not have to be so god damn specialist. You're human and they're human. Be human (types of marketing channels blog podcast videos email). After you send a pitch, move the card over to the next column: Called. It's also an excellent idea to allow Card Aging, so you can get a graph of for how long those cards have actually been being in each column.

Do not follow up a couple of days later on and be like, "what the fuck, brother?" Provide it a couple of weeks and follow-up with a short e-mail ending with a concern. Who understands? Your e-mail could have wound up in their spam folder, or you had the wrong email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Difficult however enjoyable The genuine idea here is to do something nobody has ever done to promote a podcast - russell parsons marketing week podcast. I did this for Listen Cash Matters, and I did it again for the Driven podcast. Up up until this time in the online marketing space, I've produced 3 various rap videos which you can see here, here, and listed below.

No one enjoyed it despite the fact that we promoted the hell out of it - podcast audience numbers marketing. I believe that it was a combination of people presuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than almost any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph composed about it, bringing very little traffic, but a load of street cred and link juice. Not everybody will develop a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promotion. Lame If you got some extra cash burning a hole in your pocket, go ahead and purchase some Facebook ads. turning a podcast into a marketing firm.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather focus on developing material that will live on the internet permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We developed a great show with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his online forum. He also shared it on his massively big Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was leverage it for a brief time.

Money Mustache, and for simply a couple of hundred dollars, we had the ability to capitalize on that ONE episode. We tried it a few more times with other visitors and didn't get almost the very same action - wnyc podcast marketing. That episode continued to be linked to and spoke about on social networks without us having to purchase anymore Facebook ads.

If you're anything like me, creating show notes for your episodes is the most dreadful task of releasing a podcast. The reality is, you should take your program keeps in mind just as seriously as you take your program. Treat your show notes like genuine blog posts that offer legitimate worth and beneficial links.

I'm not discussing records. Sure, they provide more words for SEO worth, but if they are not cleaned and formatted and provide genuine worth, then you are losing your time and money - sj marketing podcast. Compose something new. Turn your episodes into understandable content. Provide links to the things you discuss in your program.

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If you don't desire to compose show notes, you must work with someone to compose them for you. You can begin by connecting to your audience due to the fact that they already listened to your show. Or you can work with a kick-ass freelance author. They listen, perform additional research, and turn each one of the episode posts into incredible SEO bait, helping to attract more listeners via Google.

We looked at what episodes got the most downloads and tried to create similar episodes in the future. We likewise attempted various types of episodes like Q&A s and measured to see if we should continue doing them. It'll set you apart from a lot of other programs and make you most likely to get included because there are workers at iTunes listening.

Utilize your ears. If it sounds excellent, then it probably is. Buy a good mic. I recommend the Audio Technica ATR 2100 and a great intro USB mic. If you desire to buckle down, buy a good USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had more than 500 words and some rank really high on Google bringing us listeners by means of search. I like this Trick - growth marketing podcast 2017. These are easy to register for and worth checking out to see if there are chances to be interviewed. It's also an easy method to discover podcast guests if you're attempting to discover an expert on a specific subject.

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It's likewise a simple way to find podcast visitors if you're searching for a professional on a particular subject. It works well to speed up growth, however it can lead to burn out. We started with producing an episode as soon as a week for the first eight months - marketing research podcast. Then in May of 2014, we experimented with doing an everyday episode for the next 31 days and our downloads exploded.

Daily can be excellent for earning money however I do not advise it anymore. It's frustrating. I like the idea, however more as a means for exclusive content as a free gift to individuals who register for your email list. Marc Maron produces two-minute video to promote each episode with simply a simple still image.

I won't be doing this, however I'm not against it. Sure, why not. As long as you have imaginative control over your show. Lame, but easy enough. I would just recommend this if you're exceptionally passionate and enjoy taking part in Facebook Groups or Online forums based on your subject. I'm very little of a writer and discover a difficult time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Probably will not get you much, however simple sufficient to do when and leave it alone. From experience, I can inform you that Reddit is the just good source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of using the Javascript-heavy ones provided by each social networks network.

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If you're not offering something with a direct ROI, avoid this. Too pricey. I'm not just a fan of spending for fans. There is this notion that the more reviews your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. affiliate marketing cpa podcast. In truth, outside research studies done by Libsyn (podcast hosting software) suggests that reviews hold little weight as compared to striking the "Subscribe" button.

What that implies is you ought to definitely get more reviews due to the fact that, in turn, that will help you get you more customers. Podcasts like Serial or S-Town succeed since each episode makes you wish to listen the next one. The program LOST was well-known for leaving cliffhangers with the promise that they 'd be solved in the next episode, so of course, you 'd tune in. smartest guys in marketing podcast.

John Lee Dumas left a review on our podcast. I do not believe he ever heard a single episode. He put his program name therein (music industry marketing podcast). I don't really see the worth in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

However speaking to build up your personal brand is a great concept, especially if you're spent for it. Yes, leave the podcast studio and fulfill your fans - cheap marketing podcast. This is life-changing and had an extensive affect on me as a podcaster. If you're attempting to develop a blog/podcast, you ought to be collecting emails.

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Offer them options. Deal them exclusive content for signing up, like benefit episodes or videos. Usage Mailchimp. It's complimentary in the beginning. Develop something unique for your preferred podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promo. App shops are just another directory site. I do not believe it deserves the time and cash to create an app to promote a podcast unless you were earning money on it. The marketing overlap appears pretty low. I think developing an online street group is a fantastic idea.

Create banners they can install on their own sites. This is easy enough to include in your show notes. We did this for all of our episodes but saw very little activity from them. The tweetable text needs to be actually good and important for this to work. Do not make inside jokes tweetable.

I've said this before and I'll state it once again (beginner marketing podcast). The business card is dead. Don't lose the cash. I believe it's a good idea to hand out cool boodle to your listeners. They will be blown away by this gesture making them more devoted to your program. Constantly aim to develop brand name ambassadors.

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We believed long and hard about doing this and our listeners wanted us to. I state go for it. I doubt anybody has ever seen someone using a t-shirt of a podcast and began listening to it - importance of observation in marketing podcast. It's a great idea to give out shirt free of charge to your listens to build a faithful army of word-of-mouth promoters.

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I'm glad you made it through (book marketing show podcast). How do you feel? Are you excited? Do you have a strategy? I know I'm pumped and prepared to start promoting!. Remember, we're all pals here. Let's help each other out and make podcasting even bigger. When we ban together, it assists everybody.

I don't have a shitty list to provide. Simply enjoy an email occasionally. You agree to get emails from Matt Giovanisci. I'll respect your personal privacy and unsubscribe at any time.

There are lots of different ways to promote a podcast. this old marketing podcast page. Some are fairly simple and do not require a lot of effort, while some may take a bit more time. I've tried to include a variety of various podcast marketing techniques so that you can pick and pick what makes sense for you.

Contents Sounds simple but brand-new customers are the most crucial aspect in ranking higher in Apple Podcasts (previously iTunes). It also indicates listeners will automatically down brand-new episodes when they're released. Apple Podcasts is the huge gamer but Spotify and Google are rapidly getting ground as the go-to place where individuals discover and listen to podcasts.