The Benefits Of Podcast Marketing (& Tips To Get Started ... - Social Media Marketing Podcast Michael Stelzner

Published Jan 04, 21
10 min read

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In truth, it became our main method for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Gotten In Touch With, Intrigued, Scheduled (the history of marketing podcast). Add all the podcasts and contact information to the first column. Write the email that would offer YOU on yourself. Jot down some interesting truths about yourself.

Make a note of the things that you 'd desire to speak with a guest pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something genuinely special and makes for a fascinating topic to go over. It's what sets me apart from other guests.

Craft each e-mail particularly for the show and prevent a mass copy and paste job. Also, you do not need to be so god damn specialist. You're human and they're human. Be human (marketing bok podcast). After you send a pitch, move the card over to the next column: Called. It's likewise an excellent concept to allow Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Don't follow up a few days later on and resemble, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a short e-mail ending with a question. Who understands? Your email might have ended up in their spam folder, or you had the incorrect email address. The goal is the move the cards along the columns and book as lots of interviews as you can regularly.

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Difficult but enjoyable The real idea here is to do something no one has ever done to promote a podcast - the businesese influencer marketing podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing area, I've developed 3 different rap videos which you can see here, here, and below.

Nobody enjoyed it although we promoted the hell out of it - internet marketing podcast october 11th show notes. I believe that it was a combination of people assuming it would have been shitty and not being amusing enough. The reality is, this video did more for our program than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph discussed it, bringing very little traffic, however a load of street cred and link juice. Not everyone will develop a rap video, but this is a workout of thinking beyond the podcasting world to do some wise promotion. Lame If you got some extra money burning a hole in your pocket, proceed and buy some Facebook advertisements. how to marketing and grow your podcast.

Nevertheless, they are not worth the effort and are extremely short-term. I 'd much rather focus on creating content that will live on the internet forever and regularly bring me brand-new listeners for the rest of my existence. Facebook ads worked for us when we had Mr. Cash Mustache on our show.

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We developed a terrific show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum. He likewise shared it on his massively large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was take advantage of it for a short time.

Money Mustache, and for just a few hundred dollars, we were able to take advantage of that a person episode. We tried it a few more times with other visitors and didn't get almost the very same action - podcast for all marketing. That episode continued to be connected to and talked about on social media without us needing to purchase anymore Facebook ads.

If you're anything like me, developing show notes for your episodes is the most dreaded job of publishing a podcast. The fact is, you ought to take your program notes simply as seriously as you take your program. Treat your show notes like genuine article that offer legitimate worth and useful links.

I'm not speaking about transcripts. Sure, they provide more words for SEO worth, but if they are not cleaned up and formatted and offer real value, then you are losing your time and cash - podcast facebook marketing. Write something new. Turn your episodes into readable content. Provide links to the important things you talk about in your show.

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If you do not wish to write show notes, you need to hire someone to write them for you. You can start by reaching out to your audience due to the fact that they currently listened to your program. Or you can hire a kick-ass freelance writer. They listen, carry out extra research study, and turn every one of the episode posts into unbelievable SEO bait, helping to attract more listeners by means of Google.

We took a look at what episodes got the most downloads and tried to develop similar episodes in the future. We likewise attempted various types of episodes like Q&A s and measured to see if we must continue doing them. It'll set you apart from a lot of other programs and make you more most likely to get included given that there are staff members at iTunes listening.

Utilize your ears. If it sounds good, then it most likely is. Purchase a great mic. I advise the Audio Technica ATR 2100 and a good intro USB mic. If you desire to buckle down, buy a great USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode show notes had over 500 words and some rank very high on Google bringing us listeners via search. I like this Trick - sf fantasy marketing podcast. These are simple to sign up for and worth inspecting out to see if there are chances to be interviewed. It's also a simple method to find podcast guests if you're looking for a professional on a specific topic.

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It's likewise a simple way to find podcast guests if you're searching for a professional on a particular subject. It works well to accelerate growth, but it can cause stress out. We began with producing an episode when a week for the first eight months - podcast influencer marketing reminagined. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads exploded.

Daily can be excellent for making money but I don't advise it anymore. It's frustrating. I like the idea, however more as a means for exclusive material as a free gift to individuals who register for your e-mail list. Marc Maron produces two-minute video clips to promote each episode with simply a basic still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, however simple enough. I would only advise this if you're incredibly enthusiastic and delight in getting involved in Facebook Groups or Online forums based on your topic. I'm not much of a writer and discover a hard time with this, so for me, it's unworthy the agony of composing.

This one is a no-brainer. Most likely won't get you much, but easy sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the only good source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself instead of utilizing the Javascript-heavy ones offered by each social media network.

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If you're not selling something with a direct ROI, avoid this. Too pricey. I'm not simply a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested correlation. the dream podcast multi level marketing episode 1. In reality, outside studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to absolutely get more evaluations since, in turn, that will help you get you more customers. Podcasts like Serial or S-Town succeed because each episode makes you wish to listen the next one. The show LOST was notorious for leaving cliffhangers with the promise that they 'd be dealt with in the next episode, so obviously, you 'd tune in. youtube the science fiction and fantasy marketing podcast.

John Lee Dumas left a review on our podcast. I don't believe he ever heard a single episode. He put his show name in there (fullstack marketing ninja podcast). I do not actually see the worth in this. Sure, get out of your convenience zone and promote. I would not speak exclusively to promote your podcast though.

But speaking with develop your individual brand is a good concept, particularly if you're paid for it. Yes, leave the podcast studio and satisfy your fans - podcast monetization social media marketing world. This is life-changing and had an extensive affect on me as a podcaster. If you're trying to construct a blog/podcast, you must be gathering emails.

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Offer them alternatives. Offer them unique material for signing up, like reward episodes or videos. Usage Mailchimp. It's complimentary at initially. Produce something unique for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and produced the theme music for The $100 MBA Show and Podcast Motion. This settles in word-of-mouth promo. App shops are just another directory. I don't believe it's worth the time and cash to develop an app to promote a podcast unless you were making cash on it. The marketing overlap appears quite low. I believe producing an online street group is a brilliant idea.

Develop banners they can set up by themselves websites. This is easy enough to include in your program notes. We did this for all of our episodes however saw really little activity from them. The tweetable text needs to be really excellent and important for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll state it once again (this is marketing podcast). Business card is dead. Don't squander the cash. I believe it's an excellent idea to give away cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Always aim to construct brand name ambassadors.

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We believed long and hard about doing this and our listeners desired us to. I state go for it. I doubt anybody has actually ever seen someone using a t-shirt of a podcast and began listening to it - new construction marketing podcast. It's a great concept to give out shirt for free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm grateful you made it through (the plumbing marketing guy podcast). How do you feel? Are you delighted? Do you have a tactical plan? I know I'm pumped and ready to start promoting!. Keep in mind, we're all pals here. Let's assist each other out and make podcasting even larger. When we ban together, it assists everybody.

I do not have a shitty list to offer. Just take pleasure in an e-mail every so often. You concur to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe whenever.

There are loads of different ways to promote a podcast. marketing profs podcast itunes. Some are relatively simple and don't require a lot of effort, while some may take a bit more time. I've tried to consist of a variety of different podcast marketing tactics so that you can pick what makes sense for you.

Contents Sounds basic however new customers are the most important consider ranking greater in Apple Podcasts (previously iTunes). It also means listeners will immediately down new episodes when they're published. Apple Podcasts is the big gamer however Spotify and Google are quickly gaining ground as the go-to place where individuals discover and listen to podcasts.