The Benefits Of Podcast Marketing (& Tips To Get Started ... - Smartest Guys In Marketing Podcast

Published Feb 13, 21
10 min read

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In fact, it became our main strategy for promoting our podcast. Create a Trello board and set up 4 Columns: Podcasts, Contacted, Interested, Scheduled. Include all the podcasts and contact details to the very first column. Compose the e-mail that would sell YOU on yourself. Write down some intriguing facts about yourself.

Jot down the important things that you 'd want to speak with a visitor pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something really distinct and produces an interesting subject to talk about. It's what sets me apart from other guests.

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Craft each email specifically for the program and prevent a mass copy and paste job. Likewise, you don't need to be so god damn professional. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also a good concept to make it possible for Card Aging, so you can get a graph of the length of time those cards have actually been sitting in each column.

Do not follow up a few days later and resemble, "what the fuck, brother?" Provide it a couple of weeks and follow-up with a short email ending with a question. Who understands? Your email might have wound up in their spam folder, or you had the wrong email address. The goal is the relocation the cards along the columns and book as lots of interviews as you can consistently.

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Tough however fun The real concept here is to do something nobody has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it once again for the Driven podcast. Up until this time in the online marketing area, I've created three various rap videos which you can see here, here, and below.

Nobody saw it despite the fact that we promoted the hell out of it. I believe that it was a combination of individuals assuming it would have been shitty and not being amusing enough. The truth is, this video did more for our program than just about any other form of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing really little traffic, but a lots of street cred and link juice (exposure ninja digital marketing podcast). Not everyone will create a rap video, however this is a workout of believing beyond the podcasting world to do some wise promotion. Lame If you got some additional cash burning a hole in your pocket, go on and purchase some Facebook advertisements.

Nevertheless, they are unworthy the effort and are very short-term. I 'd much rather focus on producing material that will reside on the web permanently and consistently bring me new listeners for the rest of my existence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our show.

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We created a great program with him, and his fans LIKED it. They shared it on Reddit, Facebook, and his forum - podcast marketing pdf. He also shared it on his enormously large Twitter account. All of which got us a fast fuck-ton of new listeners. All we did was utilize it for a brief time.

Cash Mustache, and for simply a few hundred dollars, we were able to capitalize on that a person episode. We attempted it a couple of more times with other visitors and didn't get almost the exact same reaction. That episode continued to be connected to and discussed on social media without us having to purchase anymore Facebook ads.

If you're anything like me, developing show notes for your episodes is the most dreaded job of releasing a podcast. The truth is, you ought to take your program notes simply as seriously as you take your show. Treat your program notes like genuine article that supply genuine worth and helpful links.

I'm not talking about records. Sure, they offer more words for SEO worth, but if they are not cleaned and formatted and offer genuine worth, then you are wasting your time and money - podcast interview marketing. Compose something brand-new. Turn your episodes into clear content. Offer links to the important things you talk about in your show.

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If you do not desire to write program notes, you need to employ somebody to compose them for you. You can start by connecting to your audience because they currently listened to your program. Or you can work with a kick-ass freelance writer. They listen, perform extra research, and turn every one of the episode posts into unbelievable SEO bait, helping to draw in more listeners by means of Google - podcast about marketing campaign from 2016 election.

We looked at what episodes got the most downloads and tried to create similar episodes in the future. We also attempted various types of episodes like Q&A s and determined to see if we must continue doing them. It'll set you apart from a great deal of other shows and make you most likely to get included since there are staff members at iTunes listening.

Use your ears. If it sounds great, then it probably is. Invest in a great mic. I suggest the Audio Technica ATR 2100 and a great intro USB mic. If you desire to buckle down, buy an excellent USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a basic broadcast mic used by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high on Google bringing us listeners by means of search. I like this Gimmick. These are simple to register for and worth having a look at to see if there are chances to be talked to. It's also an easy method to discover podcast visitors if you're looking for an expert on a particular topic.

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It's likewise an easy way to discover podcast visitors if you're trying to discover a specialist on a particular subject. It works well to speed up development, however it can lead to burn out. We started with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we explore doing a daily episode for the next 31 days and our downloads exploded (ae marketing group podcast).

Daily can be very good for generating income but I don't recommend it any longer - marketing podcast 2019. It's overwhelming. I like the concept, but more as a method for exclusive material as a free gift to individuals who sign up for your email list. Marc Maron produces two-minute video clips to promote each episode with just a basic still image.

I will not be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your program. Lame, but easy enough. I would just recommend this if you're very passionate and delight in taking part in Facebook Groups or Online forums based on your topic. I'm not much of an author and discover a difficult time with this, so for me, it's unworthy the pain of composing.

This one is a no-brainer. Probably won't get you much, however easy sufficient to do once and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can suck it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, however make them yourself rather of utilizing the Javascript-heavy ones provided by each social networks network.

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If you're not selling something with a direct ROI, avoid this. multi level marketing scam podcast. Too pricey. I'm not simply a fan of paying for fans. There is this concept that the more reviews your podcast has, the higher you are ranked in iTunes. Nevertheless, there is no tested correlation. In reality, outside studies done by Libsyn (podcast hosting software) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that suggests is you must absolutely get more reviews because, in turn, that will help you get you more customers (podcast about gdpr and marketing). Podcasts like Serial or S-Town succeed since each episode makes you want to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be solved in the next episode, so naturally, you 'd tune in.

John Lee Dumas left a review on our podcast. I do not believe he ever heard a single episode (groundswell marketing podcast). He put his program name in there. I do not truly see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak entirely to promote your podcast though.

However speaking to construct up your personal brand name is an excellent concept, particularly if you're spent for it. Yes, leave the podcast studio and fulfill your fans. This is life-altering and had a profound affect on me as a podcaster. podcast on social media marketing. If you're attempting to build a blog/podcast, you need to be collecting emails.

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Give them choices. Deal them special material for registering, like reward episodes or videos. Use Mailchimp. It's free at initially. Develop something special for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the style music for The $100 MBA Show and Podcast Movement. This settles in word-of-mouth promotion. App shops are just another directory. I don't think it's worth the time and cash to develop an app to promote a podcast unless you were making money on it. The marketing overlap seems pretty low. I believe producing an online street group is a brilliant concept.

Create banners they can install on their own websites. best podcast on facebook marketing. This is simple enough to include in your show notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text needs to be really good and important for this to work. Do not make inside jokes tweetable.

I've stated this before and I'll state it once again. Business card is dead. Do not lose the cash. I believe it's a great concept to offer away cool swag to your listeners. They will be blown away by this gesture making them more faithful to your show. Constantly want to build brand name ambassadors.

We thought long and hard about doing this and our listeners wanted us to. I say go all out. I question anyone has ever seen someone wearing a tee shirt of a podcast and started listening to it. It's an excellent concept to give out t-shirt free of charge to your listens to develop a devoted army of word-of-mouth promoters.

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I'm delighted you made it through. How do you feel? Are you excited? Do you have a strategy? I understand I'm pumped and prepared to start promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even bigger. When we ban together, it assists out everybody. marketing podcast, growth everywhere.

I do not have a shitty checklist to provide. Just enjoy an email when in a while. You accept get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are tons of different ways to promote a podcast. Some are fairly simple and do not need a great deal of effort, while some may take a bit more time. I have actually tried to include a range of various podcast marketing techniques so that you can pick what makes good sense for you.



Contents Sounds easy but brand-new subscribers are the most essential consider ranking greater in Apple Podcasts (previously iTunes). It likewise indicates listeners will instantly down brand-new episodes when they're published. smith publicity 'all things book marketing' podcast transcript. Apple Podcasts is the big gamer but Spotify and Google are rapidly making headway as the go-to location where people discover and listen to podcasts.

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